Email Marketing
Today, you couldn't imagine running an e-commerce brand without promoting your products and services to customers through email. Be it product promotion, content engagement, offering deals and discounts, personalizing the customer experience, or abandoned cart recovery, email marketing strategies ca
E-commerce
Just like customers have evolved over the years, so should your marketing strategies. User-generated content is one such organic, authentic, and cost-effective content marketing tactic that has proven itself over time by improving customer engagement and sales enhancement parameters. Read on to lear
Shopify
All e-commerce websites out there have product pages with basic components like product name & description, pricing details, call-to-action buttons, photos and reviews. Ever wondered why some of them attract more buyers while others don’t create a great impression on the buyers? Here are a few usefu
Personalization
Audience insights are crucial to delivering personalized shopping experiences and improving customer retention. But extracting and managing such raw data manually can be difficult. So, we've compiled some of the best audience insights tools to help you personalize your website to provide the best eC
Personalization
The competition across the consumer electronics industry is growing. Amidst such a crowded space, it is crucial to stand out. On-site personalization can help you create a seamless experience for individual users to help you boost customer loyalty. Learn more about how to do this through this blog!
Personalization
Nowadays, eCommerce personalization is valuable for both customers and online businesses. Several businesses have ventured way ahead in the race while exploring the opportunities presented by personalization. But some are committing common mistakes that hinder them from achieving their maximum sales
E-commerce
User-generated content is any content shared by customers based on their experience with a product or brand. UGC influences customer purchase decisions, unlike any other factor. Want to know how? This blog covers all that and more - along with how to leverage UGC to turn customers into advocates!
E-commerce
In an increasingly data-driven, trust-focused and visually-obsessed consumer world, Food and Beverage brands are leveraging these attributes to curate engaging digital customer experiences. Read on to find out more!
Product Recommendations
The way customers shop with a brand has evolved into a more tech-forward, customizable experience. The straightforward approach to customer service doesn't cut it any longer; customers want brands to be proactive and innovative in their approach. As such, leveraging personalization has become more i
Upselling
In the e-commerce race, cross-selling and upselling products have become niche strategies and campaigns of their own. They have become important strategies for e-commerce businesses to acquire new customers and retain older ones. Here we look at these strategies in detail and break them down to unde
AI
Abandoned carts have always been a sour spot for online businesses. According to Baymard Institute’s study, the average shopping cart abandonment rate is almost 70%. It highly affects the sales ratio of an online business. Read on for tips from our partners at Mailmodo for creating abandonment cart
Abandoned Cart
The challenge with abandoned cart recovery lately is that it has become harder to stand out in your customers’ inboxes. Gaining that attention is crucial to getting your customers to take necessary action and complete that purchase, as recovering these abandoned carts results in a revenue boost vita